Elevating Sales Performance for a Product on Amazon US
- Marketplace: Amazon US
- Product Category: Home & Kitchen
- Price Range: $60
- Reduce Advertising Cost of Sales (ACOS): Aim to lower the ACOS from its initial level to improve overall profitability.
- Increase Overall Sales: Drive sales growth for the previously launched product.
- Enhance Product Visibility: Improve organic rankings and product visibility to attract more customers.
- Stiff Competition: The home and kitchen category is crowded with various alternatives, making it challenging to differentiate the product.
- High Initial ACOS: The initial ACOS was measured at 25%, which hindered profitability and necessitated strategic intervention.
- Limited Brand Awareness: Brand recognition was low, resulting in limited organic traffic and exposure.
ZEDMETRIC’S WINNING GAME PLAN
• To navigate these challenges, we implemented a tailored strategy designed to resonate with both the product’s value and the target audience:
We conducted comprehensive keyword research to identify high-traffic, relevant keywords for the product. This allowed us to enhance product visibility in search results.
We established a robust PPC campaign structure, separating campaigns into distinct ad groups focused on brand, generic, and competitor keywords. This ensured targeted reach and efficient budget allocation.
Our team implemented rigorous monitoring processes to track campaign performance. Weekly reviews allowed us to make data-driven adjustments, optimizing bids, targeting, and ad placements for better results.
We crafted promotional strategies that included limited-time discounts and coupon offerings to incentivize purchases and enhance visibility.
We focused on optimizing the product listing with compelling titles, bullet points, and A+ content that highlighted unique selling points, enhancing customer engagement.
ZEDMETRICS MAGIC: RESULTS
Within a few months of implementing our strategy, the results were transformative:
Total sales reached an impressive $12,000 in June, showcasing the effectiveness of our campaigns during the product’s initial launch phase.
Year-to-date PPC sales totalled $68,000 with a spending of only $17,000, demonstrating significant return on investment (ROI).
Year-to-date total sales exceeded $250,000, reflecting the cumulative success of multiple campaigns across the product range.
The focused approach to keyword optimization and strategic promotions resulted in a marked improvement in organic rankings and visibility.
CRAFTING A SUCCESSFUL LAUNCH STRATEGY
Witnessing the remarkable transformation of the product to a successful product in the competitive Amazon landscape was rewarding. Our strategic approach, combining data-driven decision-making, tailored PPC management, and effective promotional strategies, was pivotal in achieving sustained growth. The partnership proved that with the right strategies in place, even new products can find their place in the market and thrive amid competition.
